Zerkalo, Inc. has been established for more than ten years in the publishing business, we publish the only Russian Language Magazine (Zerkalo,) since 1991 as well as two additional newspapers (Advertising Review of Minnesota and Minnesota's News) in the state of Minnesota.

"Advertising Review of Minnesota" is an expenditure to greater satisfy the increasing number of both our subscribers and advertisers. Multi- color, 52 page newspaper, size: 17" x 22". There are more than 8,800 subscribers, as well as 16 various locations throughout the Twin Cities which also receive (at no cost) our newspaper through Direct Mail. Over 9,600 copies have been printed and promptly delivered every month. Free Russian digest "Minnesota's News" is a full broadsheet format, 20 pages, total circulation - 5,000 copies.

Yearly, "Zerkalo" publishes the "Russian Language Directory" consisting of all necessary government and business telephone numbers, and an advertising section. This year, the circulation is going to be more than 10,500 copies, with both the publication and the delivery at no cost to the subscribers.

We realize the needs of our readers and provide them with the information desired regarding various businesses in Russian, since the majority of our subscribers are Russian-speaking. "Zerkalo" & "Advertising Review" are distributed to Russian and American businesses, as well as to community centers. Besides our Russian-immigrant subscribers, our subscribers also include the U of M students of "Russian Studies", 4 libraries, and in excess of 560 subscribers from out-of-state. The profile of our magazine and newspaper includes: Local news and events, articles, letters from our subscribers, "English as a Second Language" (ESL) lessons, an advertising section, humor, and a "Readers Club" with excellent authors.

Besides our Russian-immigrant subscribers, our subscribers also include the U of M students of "Russian Studies", libraries, and in excess of 1094 subscribers from out-of-state, plus libraries in five states: Wisconsin, Iowa, Illinois, Michigan, Indiana.